May 2026 Vol 8 Issue 5

Tell Your Story Newsletter (TYSN):
Teaching English to economic immigrants
and to internationally educated, second-language academics
Let Us Help You Tell Your Story!

Welcome Mid-May 2026!
Spring is finally here, Good Readers! In Saskatchewan, we’re learning that spring may no longer be the coherent season that many of us remember from our childhoods. Instead, it’s become more of a too-long battle between winter’s snowy cold and the warmth and sunshine of spring and summer.
Today is a case in point, as the weather forecast for Victoria Day weekend calls for more (albeit light) snow (and after two earlier snowfalls, earlier this month)! But to discuss further would only reinforce the truism that we Canadians love to complain about our weather! So, moving on . . . .
Since I’m adding to my work docket a significant contract teaching ESL to newcomers who work in an industrial manufacturing setting, I’m making an effort to shorten this year’s spring and summer issues of “Tell Your Story Newsletter.” (Remember the ol’ adage that it takes more effort to write less volume?)

However, I’ll be sure to continue to share insights on topics that are useful to you, as a wide variety of users of English–be you a newcomer striving for literacy, a native-speaking professional writer or editor, or a communications specialist of another kind. So please stay tuned!
Since many of us communicators keep journals or diaries of our work and creative lives, in the main article of this issue, I’ll share some insights from American copywriter and AI specialist, Ed Gandia. Ed’s blog and podcast are rich in resources and I draw this month on his insights on how to make journalling on Fridays even more useful.
I wish you for you, valued reader, a month of metaphoric sunshine (whatever the weather holds), so you feel an increase in creative energy! Whether it’s drafting a manuscript or returning to some purposeful recreation, we can tap into our universe’s creative potential (and at a time when the world groans in suffering and turmoil) . . . .
So, give some thought and effort to your Friday journalling practice! And also, please update me on your reading and writing interests. With your permission, I’d be delighted to include them in a future issue of “Tell Your Story Newsletter.”
Sincerely,
Elizabeth Shih
Principal, Storytelling Communications
www.elizabethshih.com
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->ARTICLE ONE: What is a ‘Friday Gratitude Journal’ (with Ed Gandia)?
-> SHOP NEWS
->ABOUT US
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Article One: What is a ‘Friday Gratitude Journal,’ with Ed Gandia?
American copywriter and coach, Ed Gandia (“High-Income Business Writing Podcast”) regularly describes how we can make freelancing (and other kinds of self-employment) healthier. Healthier not just now but, even more so, several months from now.
Many freelance writers (including former academic writers and former B2B copywriters, like me) have long written in daily journals to clear mental clutter and to achieve emotional equilibrium in the midst of busy lives. In this activity, we’ve drawn on the pioneering example of Julia Margaret Cameron’s The Artist’s Way, and its adaptation by writers and writing coaches, including Daphne Gray-Grant, and Ed Gandia.
More than a year ago, Ed blogged on how to tweak the practice of daily journal writing, especially on Fridays (like today) to make the process more helpful in improving our moods and, as a result, our productivity.
Ed says that every Friday he asks himself three basic questions that he focuses on answering in his journal for that day:
(1) What went well this week?
(2) What didn’t go so well and what did I/ can I learn from those experiences?
(3) What am I most grateful for?

Now, these might seem like simply intuitive questions. But when freelance schedules heat up and journal writing may fall off one’s proverbial desk (including the handwriting part, which is essential to mental expression), these three questions can carry transformative power.
Instead of scrabbling to tap into a fatigued mind, we can use a Friday journal to develop a mindset, so that these three questions evoke more feelings and insights than we thought possible.
Ed comments that he “can’t believe” how many ideas bubble up, as he writes and that he quickly fills “at least one full page. And I often come back to it later and add more things I forgot about. I didn’t realize how many things went well until I forced myself to think and write.”
In this practice, we overcome the tendency all creatives face of a negative confirmation bias–whereby only unhappy or negative thoughts germinate from only one negative event or experience. Negativity can take over our minds. Discouragement and depression certainly follow–as death knells to creativity and optimism.
Ed adds that Friday journalling can include setbacks, because “framing setbacks as important lessons has been transformational. I know this intellectually. But forcing myself to identify the good in every ‘bad’ has been very powerful.”
Despite the messiness of our daily lives, creators (in fact, everyone) still need to find the good. Choosing to focus on positivity, especially with these three Friday questions, can help us to “identify all the little things [we] tend to overlook as [we] go through the day.”

Maybe it is a “thank you email” from a prospect who reads your work. Or a text from a colleague who shares a resource in return for one you gave them. Even finishing a government census that gave you the opportunity to discuss needed change in social policy to make freelance life better . . . . and on and on the insights can go.
Ed admits that he avoided writing what I call a “Friday Gratitude Journal” for ages, because he doubted its efficacy. But he writes: “I’ve been proven wrong. It’s amazing what happens when you spill these thoughts onto the page. . . . The physical feedback loop is powerful! Give it a try and see what comes from it!”
I would add: “Happy people focus on what all we have and what
we have accomplished. Unhappy people focus only on what’s missing.”
And now it’s your turn. Do you keep a daily (or regular) journal? Will you refine it to include a “Friday Gratitude Journal? ” Why not start today?
Please share your feedback; I’d be delighted to hear from you.
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SHOP NEWS:

Saskatoon’s “Small Business Group” (formerly Saskatoon’s Freelance Roundtable group) continues to meet, under the undaunted leadership of freelance writer and content creator, Ashleigh Mattern.
Ashleigh, Julie Barnes and I started the group in the spring of 2015 (earlier, in a fledgling form) to channel creative writers’ need for discussion, advocacy and co-referrals.
We planned our group over drinks (and a notepad) 12+ years ago, in a bar in downtown Saskatoon that long ago closed!
While we outlived that venue, we’ve since met in cafes and coffee shops across the city, including the Broadway Roastery on 8th, City Perks, Sparrow, and lately, Grace Whittington’s wonderful one, HomeQuarter (in Riversdale).

A shout-out and thanks to. . . . .
Ashleigh Mattern this month, as she continues to take the reins of the group in the face of my scheduling challenges, as an ESL teacher.
Ashleigh is the “chief storyteller” (writer, marketer and social media expert) behind Vireo Creative, a web design and content team.
She’s also a long-time creative, writing freelance journalism, producing content for the CBC, marketing copy for local businesses and exploring multiple literary genres and influences, including in her novel, Magicked Born (2021).
Currently, Ashleigh’s also the Communications Director for a one-year term at St. Paul’s Hospital Foundation. Could anyone be busier?

I hope to return to assisting with group leadership, as we figure out how to make complex schedules/transportation comply!
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With our diverse interests as co-founders and members, Saskatoon’s “Small Business Group” has much potential to grow into the future.
“If the shoe fits,” we’d be happy to include you in our next meeting. Please reach out.
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And special thanks to a new contact, Leadwell United’s amazing CEO, Tahirih North, who specializes in supporting medical specialists to acquire skills in leadership, strategy and transformational change.

Tahirih has kindly shared some of her many contacts with me, as I seek second-language professionals who wish to improve their spoken and written English skills. Tahirih, I look forward to hosting a “thank you” coffee visit this summer.
And many thanks, as ever, to mentor and friend, Monica Kreuger, for facilitating an introduction to Tahirih.
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A friendly greeting and thanks to two amazing communicators–former Managing Editor of the Western Producer, Michael Robin, and former Communications Director of Ag-West Bio, Jackie Robin. A recent conversation reminded us all that our paths are long past-due to cross, preferably over some locally produced ice cream!

This rockstar communications duo have ing some international travel this month, while exploring retirement, after working full-throttle for decades, as writers and editors.
I hope they might visit our Small Business Group soon, to share their strategy and best practices with us!
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And a shout-out this month to my friends Beth Brimner and Nial Willems who continue to discuss life issues that matter through our affiliation with St. Andrew’s Presbyterian. Having high-achieving friends who also acknowledge the need for spiritual rest and fulfillment is a gift in these challenging times.

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Another thank you this month to Northern Ireland-based, ESL teacher, Carl Cameron-Day, and (Glasgow-based) ESL administrator, Alan Moir, both of TEFL.Org.
Carl is an experienced, ESL teacher, tutor, teacher-trainer and exam administrator who has worked all over the globe. I know him as a sage advisor who energetically hosts webinars for junior and mid-career English language teachers.
When part of a work week takes me off the trail of language training, I’m always the better for tuning in to a TEFL.Org webinar, hosted by Carl, and deftly facilitated by Alan Moir (himself an ESL/EFL teacher by training).
Their wry sense of humour adds to their charm. (Alan once adopted the name of a “Cupboard of Cheese” for a webinar’s Q&A).
ESL/EFL teachers can watch recordings of these webinars (some going back years) on YouTube and on Facebook, filled with helpful tips and best practices.

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Finally, this month, my sympathies go to the family and friends of the late Brian Paranica, who recently passed away, after a many-year battle with Multiple Sclerosis.
Brian was a former civil servant in Ottawa, but hailed from North Battleford and lived his last years in Saskatoon/Warman, without losing his passion for sports and friendly conversation.
Many thanks go to parish nurse, Laura Van Loon, for regularly visiting and updating us on Brian’s welfare.
Brian was also a significant contributor to St. Andrew’s Presbyterian Church’s pastoral care committee, where he advocated for the inclusion of those with physical and mental health conditions.
At St. Andrew’s we miss you already, Brian, and may you Rest in Peace.
My condolences to Brian’s family and closest friends.
A memorial service will be held on Saturday May 23rd at 1:00 pm at St. Andrew’s Presbyterian Church, 436 Spadina Crescent (at 20th St.), Saskatoon.
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Since rebranding in 2021 as the principal of “Storytelling Communications,” I have pivoted to teach the intricacies of English-as-a-Second Language (ESL/EAL/EFL) to adults and young adults.
Influenced by a background in academia, language studies, an interest in psychoanalysis and my 10 years of experience as a business-to-business copywriter, I continue to enjoy reading as eclectic influences as Susie Dent, Seth Godin, Adam Phillips and Anne Lamott, while striving to teach better speaking and writing to non-native users of English.
There are always new stories and new people to promote in “Shop News.” But this is a wrap for mid-May.

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ABOUT US:
Between 2011 and December 2018, Elizabeth Shih Communications chronicled the stories of B2B marketing and communications on the Prairies and across the country.
Effective January 1, 2019, I rebranded as “Storytelling Communications.” I teach economic immigrants to secure better jobs or larger contracts by improving their English language skills.
I also help internationally educated, second-language academics to progress through the tenure (or related) promotion process by improving their English language skills.
I help both sets of clients to become integrated into our community and economy more easily than they would working (in isolation), alone.
Interested in learning more? Please contact me through my (still CASL-compliant) website (www.elizabethshih.com)
After I receive your message, I’ll be pleased to discuss projects with you!
Please visit my website for more information (www.storytellingcommunications.ca).

